WHAT WE LEARNED FROM 180 TOP-RANKED GOOGLE ADS

Summary from the TLDR Marketing newsletter

High-ranking Google Ads use urgency and power words like “today”, “now”, “free”, and “get” to grab attention. Numbers and superlatives such as “top” boost credibility and specificity, while adjectives like “luxury” and “expert” emphasize quality over price. Clear calls to action, most often phone calls, guide users toward immediate next steps. Headlines favor professional punctuation and title case, while dynamic keyword insertion is rarely used.