HOW TO BUILD AND RUN A BILLBOARD CAMPAIGN

Summary from the TLDR Marketing newsletter

For a strong OOH campaign, target locations where your customers live, work, and commute. Use multiple formats like billboards, panels, transit ads, street furniture, and digital boards. Plan 3-6 months ahead and align stakeholders. Keep the messaging simple and easy to read. Focus on peak engagement periods and map audience hotspots. Repeat consistent messaging across all placements to create a memorable brand presence.