HOW TO RUN VISUAL QUERY FAN-OUT ANALYSIS IN SCREAMING FROG USING OPENAI

Summary from the TLDR Marketing newsletter

Google's new “visual search fan-out” uses AI to analyze image details and generate related search queries, expanding SEO beyond keywords. A custom Screaming Frog tool powered by OpenAI's Vision API mimics this process, revealing missed optimization opportunities by detecting overlooked objects, styles, and attributes. Tests show many e-commerce images lack context for visual elements like color, material, or use case, limiting visibility. Adding these insights to alt text, descriptions, and on-page content can boost search reach.