HOW TO ANSWER 3 BIG, SCARY ANNUAL PLANNING QUESTIONS (IN DAYS, NOT MONTHS)

Summary from the TLDR Marketing newsletter

Draft an annual marketing plan by addressing 3 core questions about growth strategy, budget, and revenue targets. Choose 3-5 strategic “big bets” and document each with a GACCS Brief for clarity. Estimate a budget range using GTM efficiency metrics such as CAC ratio, payback period, or LTV to CAC. Validate revenue targets with a bottom-up forecast using realistic conversion rates and lead or account data to ensure top-down goals are achievable.