GOOGLE'S BIGGEST PERFORMANCE MAX UPDATE YET

Summary from the TLDR Marketing newsletter

Google's PMax update introduces asset-level reporting, providing visibility into which headlines, images, and videos drive clicks and conversions. Advertisers can now identify top performers and replace underperforming creatives without resetting campaign learning. Alongside this update, built-in AI video tools allow teams to auto-generate short-form videos from existing brand assets. This allows broader reach across placements like YouTube and Display without requiring in-house production.