EVERGREEN VS. LAUNCH MARKETING

Summary from the TLDR Marketing newsletter

Evergreen marketing provides steady revenue and long-term growth, while launches generate quick cash and market momentum. Evergreen works best for consistent offers like SaaS, retainers, or memberships. Launches suit timed products such as bootcamps, cohorts, or drops, offering fast visibility but higher risk. Combining both by running evergreen systems for predictable revenue and adding 3-4 launches per year creates urgency and drives new demand.