REGEX IN GSC REVEALS CHATGPT SEARCHES

Summary from the TLDR Marketing newsletter

ChatGPT and its browser Atlas rely on Google searches to answer prompts, producing longer, more detailed queries that often focus on pricing, reviews, and product comparisons. These queries can be detected in GSC using regular expressions to filter by length, transactional or brand terms, informational prompts, or listicle mentions. GA4 can identify pages driving the most ChatGPT traffic, which can then be linked to long-tail queries. Extensions like GSC Helper and Better Regex simplify saving, filtering, and exporting regex patterns to analyze AI-driven search activity.