GOOGLE LOCAL SERVICES ADS VS. SEARCH ADS: WHICH DRIVES BETTER LOCAL LEADS?

Summary from the TLDR Marketing newsletter

Local businesses can generate leads through Google Ads using LSAs or traditional Search campaigns. LSAs offer quick setup with minimal management, relying on verification, accurate listings, and strong reviews. Google handles keyword matching, so tracking is key to gauge lead quality. Search campaigns provide greater control through custom copy, manual keywords, negatives, and bid strategies. They enable testing and segmentation but require more time and expertise.