HOW TO FIX A BAD B2B NEWSLETTER (OR START A GREAT ONE)

Summary from the TLDR Marketing newsletter

Most B2B newsletters fail because they're self-promotional or irrelevant. A good newsletter builds trust, educates buyers, and converts by delivering useful content to an engaged audience. Write from a real person, focus on the reader's needs, solve problems, and keep content skimmable with clear formatting and purposeful visuals. Skip generic subject lines and hard sells and treat your offer like a friendly postscript. Publish regularly, repurpose content, and promote subscriptions across channels.