INTENT-BASED MARKETING TO GROW 50K SUBSCRIBERS IN 3 MONTHS

Summary from the TLDR Marketing newsletter

Aimply Briefs grew its personalized AI-powered newsletter to 50K subscribers in 3 months by using intent-based marketing. The team targeted LinkedIn and Twitter threads where influencers offered lead magnets, scraped lists of commenters showing interest, and sent personalized emails offering a newsletter on that topic. As the product could adapt to any interest, each thread became a source of qualified leads, driving rapid subscriber growth and high engagement.