BRANDS ARE PAYING MORE FOR ADS THAT DO LESS

Summary from the TLDR Marketing newsletter

Ad budgets are rising faster than results. Shutterstock's 2025 Creative Impact Report shows a 33% jump in marketing spend but only a 17% lift in purchase intent since 2023. The widening 20% impact gap signals a broken model, especially for brands leaning on high-volume output. Today's environment demands carefully curated and culturally aware creatives.