TIP ON “PARTNERSHIPS” FEATURE FOR LINKEDIN ADS

Summary from the TLDR Marketing newsletter

The “Partnerships” feature helps brands find and promote relevant posts for thought leadership campaigns. Located in the LinkedIn Ads' dashboard, it displays posts mentioning a brand and allows promotion requests directly from the interface. Posts can be filtered by media type, date range, creator, or keyword, and searches can expand beyond brand mentions to surface broader industry conversations. This tool simplifies how marketers identify and boost quality content for thought leadership ads. The feature is still rolling out, but it marks a major upgrade for LinkedIn advertisers.