MAJOR LEAGUE BASEBALL'S SOCIAL MEDIA PLAYBOOK

Summary from the TLDR Marketing newsletter

MLB's social content strategy is focused on making people fall in love with the game. Its team blends fast-paced coverage with creative storytelling, using each platform to show baseball's culture and personality. They pull from pop culture, Reddit commentary, and player reactions to deliver content that resonates. Their World Series plan includes custom graphics, historic context, and a giveaway that puts fan messages on game-used balls. This approach helps transform casual viewers into loyal fans by making the sport feel both exciting and personal.