HOW SOCIAL MEDIA GIVES TV A SECOND LIFE

Summary from the TLDR Marketing newsletter

Social media has turned TV shows into cultural ecosystems that live beyond the screen. Gen Z and Millennials now experience TV through TikToks, memes, and online commentary rather than full episodes, making conversation the real content. For broadcasters and brands, this means treating social as a core storytelling format and creating social-first, community-driven narratives that extend a show's impact.