CONTENT AS A SERVICE (CAAS): THE FRAMEWORK THAT ALIGNS MARKETING WITH THE BUSINESS

Summary from the TLDR Marketing newsletter

The “CaaS” framework treats content as a business function rather than a production line. Each asset serves an internal client, such as Sales or Customer Success, with clear goals and metrics tied to business outcomes. Teams prioritize by impact, use intake briefs for alignment, and measure results through data and qualitative proof. The approach replaces busywork with strategy, making content teams accountable for growth instead of output.