DUOLINGO ROLLS OUT CHARACTER-LED ADS PLATFORM TO CHARM GEN Z

Summary from the TLDR Marketing newsletter

Duolingo's new advertising product allows brands to run mobile-optimized ads featuring its well-known cast of characters. The company reports that the ads are structured to align with the app's tone and user behavior. The initiative aims to engage and monetize its Gen Z audiences while maintaining user retention and supporting the platform's free education model.