THE $5,000 LINKEDIN COMPETITION THAT TURNED OUR TEAM INTO BRAND AMBASSADORS

Summary from the TLDR Marketing newsletter

Storyarb ran a 10-week LinkedIn competition for employees. 14 participants generated over 7M impressions, boosted website traffic by 55%, grew LinkedIn followers by 54%, and influenced sales conversations. The program succeeded by combining financial incentives, gamification, and training on posting skills, hooks, and content strategy. Employees shared posts about topics they were passionate about and turned advocacy into a marketing and recruitment tool.