RUNDOWN OF THE "AGENTIC COMMERCE PROTOCOL" FOR CHATGPT'S INSTANT CHECKOUT

Summary from the TLDR Marketing newsletter

The "Agentic Commerce Protocol" enables product eligibility for ChatGPT's Instant Checkout. Similar to Google's product feeds, the protocol allows merchants to provide structured feeds to OpenAI to give more data about their products. There are 9 fields that e-commerce merchants should input and optimize, including title, product_category, popularity_score, and return_rate.