IOS 26 EXPLAINED: WHAT APPLE'S NEW UPDATE MEANS FOR EMAIL & SMS MARKETERS (32 MINUTE VIDEO)

Summary from the TLDR Marketing newsletter

This podcast explains Apple's iOS 26 update and its impact on email, SMS, and web tracking. Link tracking, device signals, and open rates are now less reliable, and SMS messages may land in “Unknown Senders”. It covers attribution challenges, KPI shifts, and multi-channel strategies, while offering tactical fixes like server-side tracking, two-tap opt-ins, and lifecycle flow adjustments to maintain performance.