HOW DOUBLE DIAMOND REVIVED A RETRO BRAND WITHOUT IT FEELING DATED

Summary from the TLDR Design newsletter

The revival of the classic British beer brand Double Diamond brings nostalgic charm with a modern twist. Originally brewed in 1876 and once a UK best-seller, it faded with changing tastes but has now been relaunched by Jamie Allsopp and Steve Holt using original recipes. Designer Alec Tear and illustrator Satoshi Hashimoto refreshed its iconic logo, typeface, and mascot, blending heritage with contemporary appeal. The result evokes traditional pub culture while feeling bold and relevant to today's drinkers.