HOW DESIGN RADICALLY TRANSFORMED A DYING INDUSTRY

Summary from the TLDR Design newsletter

Jacek Utko, a former architect turned newspaper art director, transformed struggling newspapers into award-winning successes through bold, user-focused design. Inspired by Cirque du Soleil's creativity, he reimagined newspapers as visual “performance art,” aligning design with business goals and reader experience. His redesigns in Eastern Europe boosted circulation by up to 100%, increased ad revenue, and earned multiple international design awards, proving how strategic design can drive both innovation and measurable business growth.