BRANDON CONSULTANTS DESIGNS NEW PIZZAEXPRESS SPECIALS RANGE

Summary from the TLDR Design newsletter

PizzaExpress has launched a new “Specials” range to bring its restaurant experience into homes, responding to the rise of at-home “fakeaways.” Designed by Brandon Consultants, the packaging features real pizzaiolos proudly presenting their creations, emphasizing craftsmanship and human connection while standing out in the crowded chilled aisle. The refreshed design links the new range to the classic line through consistent visual elements, blending PizzaExpress's artistic heritage with a warm, premium feel that evokes its emotional place in British culture.