ENGAGEMENT-BASED ALGORITHMS ARE CAUSING SOCIAL DIVISION. IS THERE AN ALTERNATIVE?

Summary from the TLDR Marketing newsletter

Social media algorithms amplify emotional content, especially anger, which spreads faster than joy and fuels division. This incentivizes creators to produce outrage while platforms profit from engagement. China counters this by promoting “positive energy” and knowledge-sharing on Douyin, but similar government control in the West would be biased and untrusted. Removing algorithms could reduce amplification but would hurt platform engagement and revenue.