HOW ADVERTISING EVOLVED SINCE THE FIRST TV AD

Summary from the TLDR Marketing newsletter

Advertising has evolved from rational product demos in the 1960s to jingles, celebrity glamour, quirky storytelling, relatable brand characters, and cinematic, emotional campaigns. The 2020s began with covid-era “sadvertising” but shifted back to culturally relevant, emotionally resonant work. Across decades, the constant is that effective ads connect meaningfully with audiences and evoke emotion.