NEW GOOGLE POSTMASTER TOOLS FOCUS ON COMPLIANCE

Summary from the TLDR Marketing newsletter

Google will deprecate version 1 of Postmaster Tools today, removing the IP and Domain Reputation charts that gave marketers simple deliverability indicators. The replacement in version 2 is the Compliance Status dashboard, which uses green or red checks to show whether a sending domain meets Gmail's standards. The dashboard covers 6 technical requirements, such as SPF, DKIM, DMARC, TLS, DNS records, and one-click unsubscribe, as well as two behavioral measures: user-reported spam rates below 0.3% and honoring unsubscribes within 48 hours.