WHY 60% OF ALL META AD SPEND GOES TO CATALOG ADS (60 MINUTE VIDEO)

Summary from the TLDR Marketing newsletter

Brands are doubling their spend on catalog ads (or dynamic product ads). Once thought of as ugly, low-value retargeting units, they now drive prospecting, brand awareness, and sales at scale. Misconceptions about frequency and design are fading as advertisers see that well-built catalogs can look polished and perform better with repeated exposure. Beyond Meta, platforms like Pinterest, Reddit, Snap, and even connected TV are expanding their catalog offerings, giving brands more channels to grow with a format that reliably works.