FROM CULTURE TO CONVERSION WITH META'S BRAND BUILDING TOOLS

Summary from the TLDR Marketing newsletter

Meta is expanding Reels trending ads to all advertisers after early tests showed that they boosted unaided awareness by 20%. Threads, now with 400 million monthly users, is adding new ad formats, including carousel ads, 4:5 image and video ads, and upcoming Advantage+ catalog and app ads. Meta is also introducing simplified campaign setup for Threads, allowing advertisers to run ads without a Threads profile by using existing Instagram or Facebook content. Advertisers can now use value rules for awareness and engagement objectives, and landing page view optimization has been enhanced to lower costs and improve traffic quality.