DO YOU NEED A GTM ENGINEER?

Summary from the TLDR Marketing newsletter

GTM engineers have been (over)hyped as the hottest job of 2025, but hiring is far from widespread. Job postings remain scarce compared to RevOps or SalesOps roles, with many companies instead outsourcing GTM engineering work to agencies or consultants. The role blends system design, automation, and growth experimentation, but sourcing top talent is difficult and often limited to ex-founders or internal transfers. As AI tools become more accessible, companies are training existing teams to handle automation rather than relying on unicorn hires, suggesting GTM engineering may ultimately fold into RevOps and RevTech.