WHY THE BEST PRODUCTS TELL MOST PEOPLE TO F*** OFF

Summary from the TLDR Marketing newsletter

Products that polarize users often perform better than those that try to appeal to everyone, as shown by Elden Ring, Linear, Owner, and Superposition, which each deliberately restrict features to serve their core audience. A dedicated 5% of users who love a product is more valuable than 50% who find it acceptable. Founders and marketers can employ this strategy by defining trade-offs, making products act as filters, using complaints as marketing, measuring depth of loyalty rather than width of reach, and doubling down on what makes a product unique.