TLDR Marketing · MISCELLANEOUS

WILL THE ANTI-MONOPOLY RULING CRACK OPEN GOOGLE'S DATA?

moz.com7 min read

Summary from the TLDR Marketing newsletter

Google's antitrust penalties stop short of breaking up its empire but still chip away at its dominance. The company must end exclusive contracts, share portions of its search index and user-interaction data with qualified competitors, and provide syndicated access to search results across verticals. However, it avoided harsher remedies such as divesting Chrome or Android, reinstating Exact Match in ads, or opening up Knowledge Graph data. This article details the implications of each of these decisions in the ruling.