5 STEPS TO BUILDING A CONTENT CLUSTER FROM EXISTING CONTENT

Summary from the TLDR Marketing newsletter

Start by identifying 2-5 core parent terms that are high-volume, competitive, and tied to conversion. Audit your content so each URL has one clear target keyword, even if it's not the one you rank for yet. Group related pieces around the parent terms using your ICP knowledge, then validate with SEO tools. Link each page to its parent within the first 100 words and to sibling pages to share authority. Continuously refine clusters as search intent and priorities shift.