HOW SMALL BUSINESSES CAN USE LINK BUILDING TO BOOST VISIBILITY

Summary from the TLDR Marketing newsletter

Start with a compliance audit to fix risks, then lock in easy wins like local citations, reclaiming unlinked mentions, and responding to journalist requests. Use competitor gap analysis, content refreshes, and internal linking to maximize existing assets, and small-scale digital PR campaigns and guest posts to add fresh, high-quality links. Structure content for answer-engine visibility with clear data and markup.