HOW TO PREVENT PPC ALGORITHMS FROM BURNING YOUR BUDGET

Summary from the TLDR Marketing newsletter

PPC automation can scale campaigns quickly, but can also drain budgets at record speed. Key tactics include setting guardrails with negative keywords, placement exclusions, and CRM-qualified conversion imports. Algorithms should be fed clean data through tagged high-value events, first-party audiences, and varied creative assets. It is important to monitor early wins, which often fade after initial remarketing.