WHAT'S A GOOD CONVERSION RATE?

Summary from the TLDR Marketing newsletter

A good benchmark for landing page performance is an overall median conversion rate of 6.6%, though results depend heavily on industry. Ecommerce and SaaS pages typically convert around 4% at the median, but strong campaigns can achieve nearly 3X that rate. Professional services and financial services outperform the average with medians above 6% and 8% respectively, while the travel and hospitality sector can climb past 15% at the high end. Entertainment campaigns stand out with average conversion rates above 12%.