CLAY'S HACKATHON PLAYBOOK

Summary from the TLDR Marketing newsletter

Clay uses customer hackathons as a growth engine. It runs 20-30 per quarter, driving expansions up to 5X and viral LinkedIn content. Targeting customers 3-6 months in, the sessions help build advanced workflows with real business impact. They generate authentic video content that fuels inbound demand and retention, while also serving as R&D labs where engineers test features, creating a flywheel of adoption, marketing, and discovery.