UNIFIED CTV: THE POWER OF BROADCASTER CONTENT

Summary from the TLDR Marketing newsletter

Brainlabs tested adding Broadcaster YouTube content to a Unified CTV campaign with Netflix and YouTube during the Women's Euros. The campaign reached 1.4M additional people without extra budget, achieving 142% of planned reach at the same cost. It drove a 77% lift in product search and 61% in brand search, capturing engagement spikes after key matches. Brand-safe content like highlights and interviews extended audience attention, showing that combining Broadcaster YouTube with Unified CTV improves reach, frequency, and performance in a fragmented market.