DO THIS INSTEAD OF LAUNCHING A BLOG

Summary from the TLDR Marketing newsletter

Instead of starting with a blog, begin with LinkedIn posts to leverage built-in distribution and test what resonates with your target audience. Publish 30 posts over a month, identify the top 3 that connect, expand them into 800 to 1200-word newsletters, and then scale the best ones into longer blog posts. This approach validates ideas early and ensures content resonates before investing in larger formats.