AS PUBLISHERS FACE SEARCH HEADWINDS, CREATORS GAIN AFFILIATE SPEND

Summary from the TLDR Marketing newsletter

Publishers that built affiliate revenue on SEO face mounting pressure as search platforms shift toward zero-click results and lower commission structures. Amazon now pays creators baseline rates of 10-15% while publishers receive only 2-3%, widening the economic gap. As a result, marketers are allocating incremental budgets to creators who deliver higher engagement and measurable sales impact.