‘OWN IT': HENKEL'S NIKKI VADERA ON WHY WORKING MUMS ARE A ‘COMPETITIVE ADVANTAGE'

Summary from the TLDR Marketing newsletter

Henkel's consumer brands marketing director, Nikki Vadera, believes that working mothers have valuable skills like multitasking and efficiency. She advocates for flexible work to prevent burnout and challenges the belief that long hours equal success. Vadera points out that a new generation demands different work terms, urging businesses to stop framing flexibility and career progression as motherhood issues. She calls for the removal of stigma around working parents and encourages owning one's identity as a parent, showing that balancing family and career is a competitive advantage.