STAGE ENGAGING EVENTS THAT DRIVE PIPELINE WITH GIFTING & SWAG

Summary from the TLDR Marketing newsletter

Gifting boosts event results by engaging attendees at every stage. Sending personalized pre-event bundles like coffee kits or Uber Eats eGifts can increase webinar attendance by up to 76%. During events, interactive swag and prize draws, such as branded QR-code games or tech gadgets, keep participation high. Post-event, sending thoughtful gifts like industry books or edible thank-you cards helps maintain connections.