INSIDE BILT'S POPULAR "ROOMIES" SERIES

Summary from the TLDR Marketing newsletter

Bilt's original series Roomies has attracted over eight million views and more than 100k followers across TikTok and Instagram. By launching the mockumentary through a separate account, Bilt prioritized storytelling and immersion over branding. The show follows young adults navigating life in New York, reflecting the everyday experiences of Bilt's core demographic. Produced entirely in-house, the project focuses on high production quality, character-driven narratives, and long-term engagement. The branding is subtle, with no direct promotion within episodes, allowing viewers to discover the brand organically.