HOW TO BUILD PMM INFLUENCE ACROSS TEAMS (EVEN WHEN YOU ARE NOT IN CHARGE)

Summary from the TLDR Marketing newsletter

PMMs carry big responsibilities but lack formal authority. Build influence by mapping stakeholders by attitude and influence using a matrix that identifies Power Allies, Skeptical Gatekeepers, Advocacy Builders, and Quiet Resisters. Focus on delivering high-impact projects for high-influence stakeholders to build trust. Maintain influence by dedicating at least 30% of time to managing relationships through communication and collaboration.