MICROSOFT ADS ROLLS OUT WEBSITE EXCLUSION TOOLS FOR SEARCH, AUDIENCE ADS

Summary from the TLDR Marketing newsletter

Microsoft Advertising launched new exclusion tools that let advertisers block up to 10K websites per list and manage up to 100 lists per account. These tools allow bulk application of exclusions across multiple campaigns and are available for both Search Ads and Audience Ads. Advertisers can now manage exclusions at the account and campaign levels, streamlining control and improving brand safety. Microsoft is also testing a Targeted Website List feature for more precise ad placements.