A TEAM OF BUFFER CREATORS

Summary from the TLDR Marketing newsletter

Buffer is growing a team of internal creators based on the idea that people trust individuals more than companies. By empowering its team to create authentic content, Buffer builds awareness and brand affinity from the inside out. Since launching its Creator Resources HQ, 87% of teammates have contributed over 1.1K posts, generating 411K+ impressions. Buffer also runs workshops to boost creator confidence and use AI to personalize content.