WIN REPORT: LESS CLUTTER, 17% MORE TRANSACTIONS

Summary from the TLDR Marketing newsletter

A cluttered product page made it hard for users to find the “Order a sample” link, even though most testers said ordering a sample was essential. The redesigned page simplified the layout, removed distractions, and made the sample button more visible. These changes led to a 17% increase in transactions and a 9% boost in revenue per visitor. The gains came largely from increased sample orders, a key step in the client's buying cycle.