LINKEDIN REPORTS ‘RECORD LEVELS' OF ENGAGEMENT, LOOKS TO ADDRESS ARTIFICIAL INTERACTIONS

Summary from the TLDR Marketing newsletter

LinkedIn reported another quarter of “record engagement” with revenue up 9% and sessions up 7%. Comments rose 30%, and video uploads increased 20%, making video a key focus. The platform now has 1.2B members, though only around 400M are active. Concerns remain about artificial engagement, including pods and automation. LinkedIn says it is working to detect and limit this activity. It's also expanding AI tools across hiring, sales, and content creation.