HOW TO GET QUOTED IN THE PRESS

Summary from the TLDR Marketing newsletter

As AI tools increasingly cite journalistic sources, getting quoted in the press has become a way to boost visibility and search relevance. You don't need a PR team to do it, just a clear point of view and a smart workflow. Start by identifying the reporters and platforms that influence your audience, then follow and engage with them authentically. Use tools like HARO or Qwoted to find opportunities, and send short, relevant pitches with insightful, jargon-free quotes. Once you're featured, amplify and repurpose the coverage to extend its impact.