THE ART & SCIENCE OF VIDEO STORYTELLING

Summary from the TLDR Marketing newsletter

Video is now the primary format for B2B marketing. LinkedIn video viewership rose 36% in 2024, and video posts are shared 203% more than other content types. 5 key creative principles drive success: Cultural Coding, Human Touch, Expert Takes, Attention Hacking, and Inspiring Imagination. Videos with expert speakers increase dwell time by 31%, human-centered content boosts engagement by 18%, and authentic, emotive videos see up to 84% higher engagement.