PEW RESEARCH: GOOGLE USERS ARE LESS LIKELY TO CLICK ON LINKS WHEN AN AI SUMMARY APPEARS IN THE RESULTS

Summary from the TLDR Marketing newsletter

Users are less likely to click on links when Google shows an AI-generated summary, with only 8% clicking on a search result compared to 15% when no summary appears. Just 1% of visits to AI summary pages result in users clicking links within the summary itself. About 26% of users end their browsing after seeing a summary, compared to 16% for pages without one. Longer and question-based searches are more likely to trigger an AI summary, with 60% of question-word searches and 53% of 10-word-or-longer searches producing one.