BEHIND AMTRAK'S ‘CHAOTIC BRAIN ROT' SOCIAL STRATEGY

Summary from the TLDR Marketing newsletter

With a small internal team and agency support, Amtrak experiments with meme-worthy, “brain-rotty” content that feels unexpected for a travel brand (ie. anime-inspired conductors or monster truck-style train promos). This entertaining approach is balanced with informative posts about train travel aimed at making the brand both relatable and useful. This has resulted in viral success, follower growth, and rising engagement.